Creating Your Own Personal Brand

When you go out and meet people in the networking industry, what do you bring with you?I assume you have a laptop for your presentations, brochures and other marketing materials? What else?Well, more than all the trappings of a networker, what you bring with you is YOU! Yessirree! Yourself. You are who you represent. And in our niche in MLM, we pretty much are like turtles carrying our entire package on our backs.This is what you call personal branding.So, can you tell and can they tell what is your brand?Look and dress the part.Just like any product brand, one should have some sort of personal logo that best identifies with what you represent. In my case, my logo is my brand. Empowered online entrepreneurs. It pretty much says what I really am.I am empowered and I am an online entrepreneur.And with this sense of empowerment, I should represent myself to be someone strong and credible. That means, I shouldn't dress sloppy but dress with...

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Brand Management

Your company logo is the face of your company. Having a clean and professional logo is key to creating brand awareness. It's very important to include your logo on every piece of communication (i.e. business cards, letterhead, envelopes, invoices, yellow page ads, newsletters, etc.).Another very important aspect of branding is a professional website. It isn't good enough to have just a website, you must reflect your brand image. Everyone uses the web today to check references, especially if someone recommends your service. Your website design and content should be managed and updated frequently to make sure you are staying current. Blogs are also very useful, helping with providing content for your brand. Valuable content on a consistent basis will make you look like an expert, which is what people are looking for. Blogs are a great way to engage in conversation. Business-to-consumer dialog is much more valuable than just dumping information...

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